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veronica melendez

 

PhD International Mention / MArchitect

Madrid / Leon / New York

e. vvaloria@gmail.com

t. +34 650552049 / +34 912226860

For additional information

 

Check my LinkedIn profile for more detailed information and specific references.

Professional Experience

 

Founder & architect at vm office. 

2006 - present

2006-present. Independent practice in collaboration with other offices and architects for specific projects or initiatives. 

Some occasional partners have been: Ignacio González Galán, Marina Otero, Elena Barroso, Fátima Plaza, Cruz Calleja, Carmen Antón Gamazo, María Sánchez, Ángela Ruiz Plaza, Nieves Mestre, Manuel Leira.

Some current but not simultaneous partners are: Fernando Rodríguez + Pablo Oriol, Andrea Valoria, Paula Vega

Architect in teams

2004 - 2012

2007-2012. Senior architect at Herreros Arquitectos

2006-2007. Junior architect Abalos&Herreros

2004-2005. Professional Practices, as a Student. Abalos&Herreros 

 

Collaborations as student

2003 - 2004

2004. Publisher EXIT LMI and Teaching Unit Q (director Juan Herreros)

2003-2004. Marcos Montes Arquitectos. Collaboration for the development of territorial plans.

 
Languages

 

Spanish

native

English

excellent Toefl 105/120

Profile

 

PhD ARCHITECT

PROFESSOR (Accredited ANECA 2018)

LECTURER

EDITOR

HIGHER EDUCATION MANAGEMENT

HE ACADEMIC COORDINATION

EXPERIENCED IN QUALITY DEPT. (QA)

INTERNATIONAL RELATIONS

CONSULTING

CONTRIBUTOR FOR MAGAZINES

MEMBER OF ORGANIZING COMMITTEES

MEMBER OF SCIENTIFIC COMMITTEES

RESEARCHER

CRITIC

PROMOTER OF LEARNING INITIATIVES

* *

Higher Education Management

2015 - present

Speaker & Lecturer

2010 - present

 

Organizing Committee member at International Conferences

2015 - present

 

Contributor for Arquitectura Viva

2012 - present

 

Contributor for other media

2004 - present

* * 

 

2010 - present

2010 - present

Education

 

PhD IN ARCHITECTURE. INTERNATIONAL MENTION. SUMMA CUM LAUDE. Escuela Técnica Superior de Arquitectura de Madrid. ETSAM, UPM.

2011 - 2016

 

VISITING SCHOLAR. Graduate School of Architecture, Planning and Preservation. GSAPP. Columbia University. New York.

2012 - 2014

 

VISITING MEMBER. Architectural Association. AA. London.

2011 - 2012

 

MASTER IN ADVANCED STUDIES. Diploma de Estudios Avanzados (DEA o Suficiencia Investigadora). Escuela Técnica Superior de Arquitectura de Madrid. ETSAM, UPM.

2006 - 2009

 

ARCHITECT. Escuela Técnica Superior de Arquitectura de Madrid. ETSAM, UPM.

2000 - 2006

Academic Experience

 

Head of International Relations / ESNE

2016 - present

Strategic plan development, international initiatives, academic cooperation, bilateral agreements management for Higher Education institution in Spain.

Higher Education Academic Coordination & Quality Dept. / ESNE

2015 - 2016

Department of Certifications, Quality Standards of Academic Issues. 

 

ESNE, University School of Design, Innovation and Technology. Main Official Degrees/Programs: Fashion Design / Interior Design / VideoGames Development and Design / Multimedia and Graphic Design. 

 

Director A&B side LAB initiative

2013 - present

(run by the vm office)

Project #1: La Cara B del proceso de investigación en arquitectura / The B side of the research practice in architecture. Format: publication.

Next projects: coming soon 

Invited Critic / Juror 

2011 - present

/ Final thesis project (Tribunal PFG - PFC)

2015-2016: ESNE School of DIT. Multimedia and Graphic Design Program.

2015-2016: ESNE School of DIT. Interior Design Program. 2014-2015: ESNE School of DIT. Interior Design Program.

/ Juror - critic

2015-present: ETSAM / Madrid. Master Habilitante - PFC / Aula Herreros.

2014-present: ESNE School of Design, Innovation and Technology. Invited as Juror.

2011-present: ETSAM / Madrid. Invited as critic for Midterm and Final Reviews, Degree in Architecture. Several Units.

2012-2014: GSAPP / Columbia University, NY. Midterm & Final Reviews.

2012-2014: City College of New York. Midterm & Final Reviews.

2012-2014: Pratt Institute, NY. Midterm & FInal Reviews.

2012-2013: Barnard College, NY. Midterm and Final Reviews.

Teaching (by date / por fecha)

2008 - present

/ Teacher

MPAA - Master in Advanced Architectural Design

ETSAM, Madrid / UPM (approved ANECA). 

- 2015 - present: Lecturer

MAca - Master in Architectural Communication 

ETSAM, Madrid / UPM + UCM (approved ANECA 2015). 

- 2016-17: Lecturer

- 2015-16: Professor of Entrepreneurship Module.

- 2015-16: Co-Director of Global Project / Event X.

Degree in Interior Design

ESNE School of Design, Innovation and Technology - Centro adscrito a la UCJC. Courses:

- 2015 - present: Prof. Graduation Project / Trabajo Fin de Grado

- 2015 - present: Professor Professional Activity, Ethics & Marketing / Actividad Profesional, Ética y Marketing.

Degree in Multimedia & Graphic Design

ESNE School of Design, Innovation and Technology - Centro adscrito a la UCJC. Courses:

- 2014-17: Professor Products delineation / Delineación de Productos.

Degree in Fashion Design

ESNE School of Design, Innovation and Technology - Centro adscrito a la UCJC. Courses:

- 2016-17: Professor Visual Merchandising for the Fashion Industry / Escaparatismo de Moda

Degree in Architecture. Experimental workshop: WORK&Co

ETSAM, Madrid - New York

- 2013-14: Invited Teacher. Leader of online reviews with the students, all celebrated in English, conducted from New York & together with invited critics. Featured guest: Yehre Suh, participant in the awarded Korean Pavilion at the Architecture Biennale, Venice 2014. Professors: Silvia Colmenares, Fernando Rodríguez, Pablo Oriol.  

[2-year Teaching Leave] Research Leave as Visiting Scholar

Graduate School of Architecture, Planning and PreservationColumbia University, New York.

- 2012-14

Degree in Architecture. Graduation Project Class

ETSAM, Madrid. APFC: Aula Fin de Carrera / Graduation Project Class. Dir. Juan Herreros. Professors: Juan Herreros, Jacobo García Germán, Angel Borrego, Lina Toro.

- 2010-2011. Teacher Assistant. Click for academic program.

- 2009-2010. Teacher Assistant. Click for academic program.

Degree in Architecture. 5th year Design Studio

ETSAM, Madrid. Design Studios 5th year. P8+P9. Teaching Unit Federico Soriano. Professors: Federico Soriano, Pedro Urzáiz, Eduardo Arroyo, Almudena Ribot.

- 2008-2009. Teacher Assistant. Click for report of the academic year, by Veronica Melendez (Spanish only)

 

/ Workshops

Workshop: 59 minutes contest. LAPLAZA - Construtec IFEMA (Madrid)

Construtec. Construction Fair, IFEMA. Madrid

- 2016. Oct.25-27. Tutor

Workshop ESNE (Madrid) + Ravensbourne (London)

Ravensbourne, London - Madrid. [English]

- 2016. Apr 18-20. Tutor for the Workshop on "Rehabilitation & Reuse in Shoreditch". London, UK (English). ESNE Interior Design Program (Madrid) + IDEA/BA Architecture Ravensbourne (London). 

Experimental workshop: WORK&Co

ETSAM, Madrid - New York. [English]

- 2013-14. Spring Term. Students of 4th year. Co-producer of contents and academic program. Master in Architecture, ETSAM (Madrid). 

 

Teaching Support

2004 - 2012
/ Master in Design

> GSAPP. Design Studios AAD Program. New York - Madrid. Teaching Unit Juan Herreros. Support for Documenting the academic program or students' activities during the courses Spring Term 2011 & Spring Term 2012. 

- 2011-2012

/ Summer Architecture Workshop
> UIMP. Santander. Workshop directed by Juan Herreros. Support for Documenting the students' field trip.
- 2010 
/ Degree in Architecture / Design Studios
> ETSAM. Teaching Unit Q. Madrid. Dir. Juan Herreros. Collaboration in the Diffusion and Postproduction of Results. Contribution in the production of exhibitions, conferences or books. 
- 2003-2004
- 2002-2003
 

Research & Diffusion

 

PhD & Researcher

2011 - 2016

PhD - Summa Cum Laude - International Mention

Intellectual Management of Communication Practices in Architecture. SMLXL: the Big Event

Universidad Politécnica de Madrid (UPM). Department of Architectural Projects (DPA) at the School of Architecture of Madrid (ETSAM).

PhD Thesis Dissertation: January 2016

- Author: Verónica Meléndez

- Director: Prof. Federico Soriano, director of the DPA and the Architectural journal Fisuras en la Cultura Contemporánea.

 

Visiting Scholar

2012 - 2014

Graduate School of Architecture, Planning and Preservation - GSAPP. Columbia University. New York.

Visiting Scholar 2012-2013 + 2013-2014.

Position for the development of a PhD research period. 

Speaker & Lecturer

2012 - present

2017. Oct.30. MPAA, ETSAM. Master de Proyectos Avanzados de Arquitectura. Lecturer. "Multiple practices. Euralille: an infrastructural multi-level project".

2017. Feb.28. MPAA, ETSAM. Opening Lectures Spring Term. Lecturer. "Scattered Discourses" + Open debate.

2016. Nov.16. MPAA, Master de Proyectos Avanzados de Arquitectura. DPA-ETSAM. LAB1. Lecturer. "Super Events - Big Projects".

2016. Oct.26. MAca, Master en Comunicación Arquitectónica. Subject: "Architectural Communication".  Lecturer. "Architecture as Event. SMLXL: The Big Event".

2016. Oct.6. MPAA, ETSAM. Opening Lectures. Lecturer. "The Intellectual Management of Communication Practices. SMLXL: the Big Event".

2015. Dec.07. MAca. Subject: Editorial Project. ETSAM-UPM/UCM. Lecturer. "SMLXL: The Big Event".

2014. Nov.26. MPAA, ETSAM. LAB1. Lecturer. "(Almost) Undisclosed: Instrumental Communication".

2014. Nov.20. PhD Fest November Fest #3. ETSAM. Speaker. Presenting: "SMLXL: (Co)Operative Platform. Authorship Tactics for the (Re)Definition of Identities". 

2014. Jun.12. Conference Critic/all. ETSAM. Panel Formats #2. Lecturer. Presenting: "Invisible Actions Behind SMLXL: Distraction, Tryouts & Infiltration".

2012. Apr.12. Seminar Pro-Thesis #7. ETSAM. "Intellectual management in Architecture. Comings and Goings for Bernard Tschumi and Rem Koolhaas". 

 

Conferences & Summits

2004 - present

/ Organizing Committee

2017. May. Scientific Scientific Secretary & Main Coordinator / International Conference on Innovation in Design Education. ESNE - Escuela Universitaria de Diseño, Innovación y Tecnología.

2016. Jun. Organizing Committee / II International Conference on Architectural Design & Criticism. ETSAM - Escuela Técnica Superior de Arquitectura de Madrid - Universidad Politécnica de Madrid (UPM). Organizing Committee. 

2015. Apr. Scientific Scientific Secretary & Main Coordinator / I International Conference on Dual Design. ESNE - Escuela Universitaria de Diseño, Innovación y Tecnología.

2008. Oct. Collaborator / La Casa Encendida. Collaborator. 

2004. Oct. Coordinator / Açores

 

/ Reviewer + Scientific Committee

2017 - present. Scientific Committee - Consejo científico. Revista Arquitectura - COAM. Colegio Oficial de Arquitectos de Madrid. 

2015 - 2016. Reviewer. II International Conference of on Architectural Design and Criticism, Criticall. ETSAM. UPM, Madrid.

2014 - 2015. Member of the Scientific Committee for the I International Conference on Dual Design. ESNE School of DIT, Madrid.

/ Papers selected

2018. Apr. III International Conference on Architectural Design & Criticism. ETSAM, Madrid. Speaker, selected paper for presentation. 

2017. Oct 23-26. 7 Encuentro BID - Bienal Iberoamericana de Diseño. DIMAD - Madrid. Speaker, selected paper for presentation. Acciones encadenadas de ida y vuelta universidad-empresa / aulas-entornos profesionales.

2016. Jul.11. I Jornadas de Innovación Docente - ESNE 2015-2016. ESNE, Madrid. Speaker, selected paper for presentation. Lecture: "Acciones encadenadas de ida y vuelta: universidad - empresa" (Rolling back and forth interactions between academic and professional environments).

2014. Jun.12. I International Conference on Architectural Design & Criticism. ETSAM, Madrid. Speaker, selected paper for presentation. 

2012.Feb.24. Arquitectura e Industria: Construcción Industrializada. Círculo de Bellas Artes, Madrid. 1st prize Construmat 2011. Lecture "Casa Garoza".

2010. Apr.13. 1st Forum of Creativity and Cross-Innovation. Organizer UEM. At Museum Reina Sofia. Intermitent Sessions: "Urban Models for Periods of Crisis". Presenting the strategy proposed for the Europan Contest 2009. Finalist project.

 

/ Moderator

2015. May. 7. Moderator Panel Discussion on Videogames/Art / I International Conference on Art, Design and Videogames. ESNE - Escuela Universitaria de Diseño, Innovación y Tecnología.

2015. Apr.24. Moderator Open Round Table: Dual People-Teams/Projects-Work inthe Contemporary Scene / I International Conference on Dual Design. ESNE - Escuela Universitaria de Diseño, Innovación y Tecnología

 

Publications

2004 - present

/ Articles

2018. (coming soon). in process for Viceversa magazine. 

2018. (coming soon). in process for BASE Diseño e Innovación. ISSN 0719-515X

2017. "Gestión Intelectual de un Gran Evento". Pasajes 142

2016. "SMLXL: not (only) an object". Zeroundicipiu 011+. Italy. 

2015. "SMLXL: base (co)operativa. Tácticas de autoría para la (re)definición de identidades" ("SMLXL: (co)operative basis. Authorship tactics for identity (re)definition"). UPPERCUT #0. 

2015. "Suspicious of Rolling Disobedience". HipoTesis Q. Alphabetic Series. Issue: DISOBEDIENCE.

2014. "Bernard Tschumi: Concept & Notation". Arquitectura Viva. 

2014. "Fuller: A World Man". Arquitectura Viva. 

2014. "Acciones invisibles detrás de SMLXL: Distracción, Ensayo e Infiltración" ("Invisible Actions Behind SMLXL: Distraction, Tryouts & Infiltration"). Lecture at Conference CriticAll. Madrid.

2013. "Bernard Tschumi: Theory in Red". Arquitectura Viva.

2009. "Factoría de Paisajes +34" ("Landscape Factory +34"). Pasajes.

2008. "El Pretexto Arquitectónico" ("The Archtiectural Pretext"). Pasajes. 

2008. "Clip House". View of the Times. 

 

/ Books & Chapters

20-- (expected). The B side of the research practice in architecture.

2018. Innovación Docente en los Grados Oficiales de Diseño / Visiones y Experiencias desde la Escuela Universitaria ESNE. EED - Editorial ESNE. ISBN  --. Co-Editor. 

2018. Innovación Docente para Futuros Diseñadores / Nuevas estrategias formativas. EED - Editorial ESNE. ISBN  --. Co-Editor. 

2017. The Pop Up Space Book. EED - Editorial ESNE. ISBN  978-84-942154-7-6. Editor. 

2015. Proyectos y Metodologías de Diseño Dual. EED - Editorial ESNE. April 2015. ISBN 978-84-942154-1-4. Co-Editor. 

2015. Chapter: "5 individuals in the Univeral Universe: A DAY IN THE LIFE. "Normality" in everyday OMA practice". Cotidianidad. ESNE Editorial. Selected for publication.

2009. Fisuras journal #15

2008. Vivienda y Espacio Doméstico del Siglo XXI. La Casa Encendida. Text Editor.

2005. Abalos&Herreros. Grand Tour. Fundación ICO

2004. Fun Palaces: Change + Energy + Information. EXIT LMI. 

2003. Isla Ciudad. COAIB. Postproduction and Distribution.

 

Exhibitions

2004 - present 

2012. Herreros Arquitectos: The Banquet. Oslo.

2010. ASAP. APFC results. Madrid + Ljubljana. Colab.

2005. Abalos&Herreros: Grand Tour. Fundación ICO..

2004. Eurasia Extrema. Abalos&Herreros intervention. Nuevos Ministerios. Madrid.

2004. Fun Palaces: Change + Energy + Information. Auditorium Açores University, Ponta Delgada, San Miguel Island.

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Now 

PhD Architect / Researcher / Director of vmoffice of Architecture & A&B Side Lab initiative

Head of International Relations + Interior Design program Coordinator / ESNE U. School of Design, Madrid.

Professor at ESNE U. School of Design, Madrid, & MAca, Master in Communication and Architecture ETSAM, Madrid.

news !

 

participation 7 BID - Bienal Iberoamericana del Diseño 2017

Lecture / DIMAD - Madrid / October 2017

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